Romeo Beckham, Indigenous artist and activist Sarain Fox, and Indigenous leader and former NHL player Jordin Tootoo will star in the campaign for the Canadian outerwear brand’s first-ever footwear collection.
Seasalt’s fast growth in recent years has seen the brand reaching consumers it wouldn’t previously have reached and now it’s set to engage with even more of them as its first-ever TV ad campaign airs.
ASOS has launched a new multi-territory advertising campaign in three key markets with the three-month campaign reaching out to its core 20-something female target market in the UK, France and the US.
Unilever and Procter & Gamble, the world's top two advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs.
Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
As M&S continues to support the categories it thinks will be winners, and as the casualisation trend impacts menswear more than ever, the UK retail giant has launched a new campaign fronted by rugby star Maro Itoje.
Ted Baker is launching an experiential marketing blitz with Street Party Sessions, “an immersive, digital-first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley”.