Consumers were socialising more actively last month, as well going on holiday, taking part in sports and working in their offices. And this seems to have spurred them to buy more fashion and sportswear.
In further evidence of retailers moving more and more from exclusivity into inclusivity, Sports Direct has created a podcast to help Muslims achieve their fitness and sporting goals while fasting across Ramadan.
The Jack Wolfskin brand has announced a link-up with free streaming platform WaterBear Network. That’s a platform for documentaries and other content on biodiversity, community, climate action and sustainable fashion.
Go Outdoors is aiming to make the most of promoting the great outdoors, with the retailer collaborating with sector specialist celebrities Julia Bradbury and Helen Skelton as the spring/summer season arrives.
Early April Fool’s Day prank story? It appears not. Property giant Hammerson is endorsing homemade fried chicken brand The Bok Shop to join forces with London sneaker store OffGrid to create a “new retail experience”.
On what should have been a day of celebration — another strong set of trading figures for last year and the launch of a new logo to mark the retailer’s 40th anniversary — Next was also forced to deliver some bad news.