After specialising in luxury, the pre-owned fashion e-tailer is re-focusing on affordable luxury brands, while adapting its purchasing options and commissions to the mid-market segment, and eyeing global expansion.
Affordable fashion retailer River Island has seen a 45% rise in average order value after adding shoppable social content to its website, with dwell time also up, the company it worked with on the technology has claimed.
In order to win over younger consumers, the luxury industry should focus on emotion and transparency, while giving new importance to products and stores, according to a new study from consultancy firm Bain & Company.
The investment, which follows Zilingo’s launch of U.S. operations offices in New York and Los Angeles this summer, will facilitate new hires within the company’s sales and product teams, according to a press release.
The pop-up selection will showcase Benetton's new approach to streetwear-inspired design and renewed commitment to sustainable fashion, including exclusive lines from the 2019 Milan Fall Fashion show, the brand said.
Few people are better placed to suggest how fashion, luxury and beauty brands can reach Chinese consumers than Christina Fontana, director of fashion & luxury Europe for Alibaba, the world's biggest e-commerce company.