PVH has launched an integrated e-commerce platform for its heritage brands, allowing cross-brand shopping between Izod, Van Heusen and StyleBureau, with purchases being grouped into a single shopping bag.
H&M’s homeware brand has launched an experimental voice assistant application, developed with Google, in the UK this week. Called H&M Home Stylist, the development was first presented at Stockholm Fashion Tech Talks.
A recent study commissioned by AI-driven marketing firm Automat has revealed a beauty industry ripe for the deployment of virtual advisors, with consumers keen for guidance but reluctant to engage with in-store staff.
Britain's biggest retailer Tesco is trialing a checkout-free method of payment for its convenience stores, allowing customers to scan products on their mobile devices and then walk out with them, it said on Thursday.
Brick-and-mortar retail may be facing stiff competition from e-commerce but, according to a study from Valassis, malls still have a fighting chance in the apparel sector and can get ahead with new technologies.
After a successful beta trial, Amazon has officially launched its Prime Wardrobe "try before you buy" service designed to give the e-commerce giant a competitive edge against Stitch Fix and other wardrobe services.