Desigual structures its teams for Benelux

By

Bruno Joly

Published
Dec 17, 2014

Desigual is taking control of the Benelux countries. The Spanish brand has entrusted the wholesale division to Eric Modesto, in charge in France for the past three years.

The manager has created an area manager position that has been filled by Frederik Raison, who reports directly to Modesto and who will also see to the multi-brands in the north of France.

After having worked at Clarks, Hugo Boss and Van Gils, the commercial director joined Esprit in 2007 where he was successively in charge of the men's collections and key accounts for Belgium.

Desigual is present in the land of chocolate with 250 multibrands. It does not give any numbers for the Netherlands, a more complicated market.