Zenith opens first UK boutique at Watches of Switzerland, Regent Street

By

Nigel TAYLOR

Published
Sep 30, 2022

A “milestone moment for Zenith” is how the Swiss watch company describes its tie-up with Watches of Switzerland for its first UK boutique, now open in the Calibre Room at WoS’s flagship Regent Street showroom.

Rebecca McDermott, Zenith’s UK Brand Director, said: “The new boutique is a sign of [our] continuing growth and of increasing interest in our watches both internationally and here in the UK. It’s also reflective of our long-standing relationship with Watches of Switzerland, which goes from strength to strength.” 

The boutique will take visitors “inside the story of the venerable Swiss watch company", founded by Georges-Favre Jacot in the celebrated Swiss watchmaking town of Le Locle in 1865. 

The company, known for its Chronomaster, Defy, Elite and El Primero timepiece designs, will showcase a wide selection of watches including the Zenith x Watches of Switzerland Chronomaster Original Limited Edition, an exclusive 100-piece version of the chronograph created to mark the opening of the new boutique. 

Craig Bolton, President of UK & Europe for WoS, added that the opening marks “Zenith’s magnificent 18 months since the launch of the Chronomaster Sport. We’re excited to grow this partnership further with the opening of the boutique… we’re confident clients will come from all over to experience it for themselves and that the brand will continue on its upward trajectory.”