71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters API
Published
May 15, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Zalando to expand delivery from stores to bag missed sales

By
Reuters API
Published
May 15, 2019

Zalando plans to boost delivery of goods direct from partner fashion stores, in a bid to capture more than 1 billion euros (867.97 million pounds) in sales that are missed annually when stock is not available in warehouses.


Zalando



Europe's biggest online fashion retailer already sells items from more than 1,000 German stores on its website, but wants to add up to 70,000 stores in the next three to five years, said Carsten Keller, head of "connected retail" at Zalando.

"It is a massive stock pool we are tapping into," Keller told Reuters on the sidelines of the World Retail Congress, an annual meeting of the industry in Amsterdam, noting that connecting offline to online retail was a big trend in China.

Zalando estimates it misses out on 20 to 30 million transactions per year because items shoppers are searching for are unavailable. An average order size of 50 euros means that translates into more than 1 billion euros in lost sales.

Germany's biggest department store chain Karstadt Kaufhof announced last week that it was teaming up with Zalando to offer its entire fashion range on its site.
Keller said the project would start with Karstadt Kaufhof's eight department stores in Berlin, a move he said should help increase productivity at the chain, which was formed out of the merger of struggling groups Karstadt and Kaufhof last year.

While some downtown stores had initially resisted partnering with the online giant as ecommerce has eroded their sales so much in recent years, Keller said many had realised that teaming up can boost sales and should help support profitability.

Zalando charges stores a commission for goods ordered via its site and the offline retailer picks and packs from the store and bears the cost of delivery to the customer.

Stores carry costs of rent and staff who are often underutilised and a slow churn of stock. Working with Zalando speeds stock turnover, helping draw more shoppers into the store, Keller said.

Zalando has just partnered with its first store outside of Germany - a Marco Polo store in the Netherlands - and plans to expand to other countries this year, eventually covering stores in most major European cities.

It is also trying to speed up delivery from the stores, so they can offer the same or even faster service as from its warehouses. It also plans to trial click-and-collect of orders from stores in the next 12 to 18 months, Keller said.

 

© Thomson Reuters 2024 All rights reserved.