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Published
Jul 1, 2019
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Young Britons spend £145 on sunglasses, pay more for fashion than for protection

Published
Jul 1, 2019

Many young UK consumers spend an average of £145 on a pair of sunglasses, a new study has shown. Yet despite this relatively high figure, many of them aren't particularly interested in sunglasses’ protective effects and seem to be focusing more on the fashion element.


Silhouette Eyewear



A survey commissioned by Sightsavers and People’s Postcode Lottery, which works with the charity, said that overall, 26% of British men spend more than £100 on a pair of sunglasses, although only 14% of British women do the same. And 54% of men own two or three pairs, slightly ahead of the 50% of women who own that many.

But the biggest spenders come into the 25 to 34 age bracket, spending £145 per pair, as mentioned above.

Almost all Britons (90%) wear sunglasses at some point, but the survey showed that only 40% do so in order to protect their eyes from UV damage. In fact, 30% are completely unaware of the damage that UV can do and a massive 69% don't know that it can cause cataracts, a problem affecting 65 million people around the world.

And in addition to the sunglass wearers who are unaware of the problems, 15% of people in the UK can't see the point of sunglasses and 17% think they're a waste of money.

It's interesting as well that only 28% of consumers buy their sunglasses from an optician and that when they do, they expect to spend less. They spend £86 on average when buying from an eye specialist but are happy to spend more than £160 when buying from big-name brands.

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