71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Sep 21, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Yoox launches new campaign as part of marketing push for smaller Italian names

Published
Sep 21, 2018

YNAP’s high-end off-price e-tailer Yoox on Friday launched a campaign to support Italian brands that’s targeting Chinese and US customers.


The new Yoox campaign promotes smaller Italian labels



Italian For…”, a project developed by Yoox and ITA (Italian Trade Agency), has debuted online, giving those shoppers “the chance to discover, through engaging editorial stories, a curated selection of over one hundred Italian fashion and design brands.”

The concept is seen as a “playful commentary on what makes Italian style and everyday life so distinct and aspirational. At times stereotypical and unapologetically cheeky, ‘Italian For…’ speaks to the chic, elegant, and striking inner Italian in everyone,” we’re told.

The initiative has included both emerging and established labels across clothing, footwear, bags, accessories, jewellery, and other design objects. The e-tailer said they have been “scouted and especially selected by Yoox, and represent the excellence of Italian lifestyle, creativity and culture within small and medium-sized companies.” It added that “the addition of these brands enhances Yoox’s offerings of unique, made in Italy products, many of which would not have been as readily available to consumers outside of Italy.”

Yoox president Alessandra Rossi said the campaign “represents a shared vision of the strategic role played by e-commerce in the promotion of Italian brands in key foreign markets, such as the US and China.”

Meanwhile, Italian Trade Agency president Michele Scannavini said the work “is a virtuous example of a private-public partnership and it perfectly matches ITA’s strategy which focuses on developing the digital side of Italian exporters.”

But the marketing push is more than just a single campaign with the partners adding that it’s part of a wider “digital internationalisation” process designed to promote smaller and mid-sized labels in the “most promising markets”.

Copyright © 2024 FashionNetwork.com All rights reserved.