71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Feb 4, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Wrangler brings sustainable cotton program to Europe

Published
Feb 4, 2020

Kontoor Brands-owned Wrangler is bringing its sustainability initiatives abroad with the European launch of the Wrangler Science and Conservation Program.


Instagram @wrangler


The program, first launched in the United States in 2017, is described by the iconic denim brand as "an alliance of industry experts, pioneering farmers, and nonprofit partners that sponsors research, farmer workshops and promotes soil health farming practices," particularly to create a more regenerative cotton supply. 

Now, as it brings the program to Europe, Wrangler said it will collaborate with European farmers to promote sustainable agricultural production and land stewardship practices that advance soil health and traceability in the supply chain. 

The environmental initiative was introduced to the European market at the Agrotica international agricultural fair, an international trade show for agricultural machinery, equipment and material held in Thessaloniki, Greece. There, the program hosted a dialog on sustainable agriculture with Certified Fibermax Cotton Program, a Greek outpost of BASF, a company which helps brands trace the origin and growth process of their cotton. BASF first partnered with the Wrangler Science and Conservation Program in 2019.

Wrangler said it aims to source 100% of its cotton from farms using land stewardship practices by 2025. 

“Wrangler products are made with cotton grown all over the world, so it’s important that we help drive the entire industry toward more sustainable production,” said Roian Atwood, senior director of sustainability at Wrangler.

“It’s been great to learn from European farmers, to share our research and to unite against major industry challenges, like the loss of valuable top soil.” 

Along with the newly expanded Wrangler Science and Conservation Program, the denim brand's other eco-conscious ventures have included becoming the first fashion  brand to adopt dry Indigo denim, the launch of the BASF-supported 'Rooted Collection' of jeans made from 100% sustainable, local cotton and the inclusion of foam-dyed denim within its first 'Indigood' sustainable denim line

In December 2019, Kontoor Brands -- which also owns the Lee denim brand --announced that it had reached its zero-waste targets at its owned distribution centers throughout North America, a milestone which meant that at least 95% of the waste from these facilities would be recycled, composted or reused.

Copyright © 2024 FashionNetwork.com All rights reserved.