71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Jan 14, 2022
Download
Download the article
Print
Text size

Weird Fish sales and profits strengthen

Published
Jan 14, 2022

Fashion lifestyle brand Weird Fish saw sales and profits rising last year with a 71% revenue spike to £35.5 million as online sales surged.


Weird Fish



E-commerce leapt by as much as 74% to £21 million and in November alone, the company said it generated more sales online than it had for the whole of 2019.

The e-tail jump came after the company added features designed to drive e-sales higher, including a new click & collect option, a blog and a webstore live chat facility.

But it also doubled down on marketing to drive awareness, with its first TV ad airing and extra video content.

All this helped pre-tax profit rise sharply from £1.8 million to £4.3 million.

MD John Stockton said the digital overhaul was central to the success and that online demand has continued to “skyrocket”. 

The company will continue to invest in online this year and is to launch a new wholesale-focused B2B platform.

It operates 15 stores as well as its webstore and has around 300 stockists.

Copyright © 2024 FashionNetwork.com All rights reserved.