71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters
Published
May 13, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Victoria's Secret says TV no longer 'right fit' for lingerie show

By
Reuters
Published
May 13, 2019

The annual Victoria’s Secret fashion show, known for its jewel-encrusted bras and supermodels sporting huge angel wings, is bidding farewell to network television.


Victoria's Secret 2018 - Spring-Summer2019 - Womenswear - New York - © PixelFormula



Parent company L Brands Inc said on Friday it was re-thinking the TV special, saying the Victoria’s Secret brand “must evolve and change to grow” as it aims to turn its business around.

“For the past few months, we’ve said that we are taking a fresh look at every aspect of our business,” the company said in a memo sent to employees by Chief Executive Les Wexner.
Screenshots of the memo were posted online. The memo was first reported by CNBC.

“We have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit,” Wexner said.

The company did not immediately respond to requests from Reuters for comment.

The decision follows growing criticism of the television broadcast - which features models such as Gigi Hadid, Kendall Jenner, Alessandra Ambrosio and Lily Aldridge walking the runway in skimpy underwear - as sexist and out of touch.

Victoria’s Secret, once the go-to retailer for all things lingerie, has been losing customers as more women shift to cheaper bralettes and sports bras from companies such as American Eagle Outfitter’s (AEO.N) Aerie. Pop singer Rihanna’s lingerie line, Savage X Fenty, has also taken market share away from the struggling retailer.

Edward Razek, L Brands chief marketing officer, prompted a furor last year when he said there was no room for plus-size or transgender models “because the show is a fantasy.”

Television audiences for the show have slumped in the last few years. The December 2018 show, aired on Walt Disney Co’s ABC network, was watched by 3.3 million Americans, compared with 12 million in 2001 when it was first broadcast on television.

ABC Television declined comment on Friday.

Wexner said in the memo that the Columbus, Ohio-based company will focus on creating content and “a new kind of event” that reaches customers “on platforms that she’s glued to.” He did not give details.

Investors have urged L Brands to separate its Victoria’s Secret and Bath & Body Works businesses.

Activist investor Barington Capital in March advised the company to retain advisers and explore either a spinoff of the underperforming Victoria’s Secret brand or take the much financially stronger Bath & Body Works public.

Shares of L Brands were trading flat at $23.90 in after-hours trading on Friday.

© Thomson Reuters 2024 All rights reserved.