UK’s top three Black Friday hotspots revealed
today Dec 5, 2019
Royal Mail has revealed the areas where shoppers made the most online purchases during the Black Friday period, with Central London taking the top spot followed by two Scottish towns.
The ranking is based on an analysis of parcels accepted into the Royal Mail network between 26 November and 3 December, and weighted against the number of delivery points.
According to the courier company, shoppers in Central London were the most prolific for the cyber shopping event this year as office workers had parcels delivered to work.
Interestingly, ranking second and third were Kirkwall and Lerwick, both in Scotland, followed by Llandrindod Wells in Wales.
A spokesperson for Royal Mail said: “We have looked at parcel delivery data across our network of delivery offices and this has revealed that Central London is the UK’s Black Friday and Cyber Monday online shopping hotspot for 2019. The data shows that parcel delivery at Christmas is just as important for our rural customers as it is for our city customers.”
Online purchases made on Black Friday, Cyber Monday and beyond will continue to be distributed by retailers over the coming days, depending on consumer preferences.
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