Ugg launches refurbishment program

By

Jennifer Braun

Published
Nov 5, 2021

Decker Brands subsidiary Ugg announced on Thursday the launch of a new refurbishment program.

Dubbed 'UGGrenew', as part of the program, Ugg has partnered with NuShoe, a premium shoe repair company, to allow customers to love their Classic Boots for longer by extending the life of their favorite boots, restoring them by hand with authentic Ugg materials. 

The program includes three levels of dedicated services starting with Renew at $80, a complete, handcrafted restoration, including new bindings and a fresh outsole; Restore at $60, where shoes are steamed cleaned and old soles are replaced with a new outsole; and Refresh at $40 where shoes are simply steamed cleaned. 

The service is now available online. Because of the handcrafted nature of this service, NuShoe's capacity is currently limited to 100 pairs per day, but it intends to scale the program to enable service of almost a quarter million pairs per year by 2023.

"Ugg has made so many strides over the last year identifying key pillars to create a brand that makes positive impact through tangible results," said Dave Powers, president and CEO of Deckers Brands. "We will continue putting the people, the planet, and our products at the forefront of our decision-making. Ugg is committed to being a more regenerative brand – one that prioritizes long-term value over short-term gain by restoring the health of people, communities, and the planet.”

Additionally, the Southern California brand announced measurable progress in its commitment to do good for the planet, make good products, and be good to people. These internal Ugg goals include a targeted greenhouse gas reduction by 40 percent per pair (footwear) and a targeted energy reduction by 35 percent per pair (footwear) by 2030. 

Ugg is also committed to increasing its use of recycled, repurposed, regenerated (plant-based), renewable (bio-based), and certified/preferred natural fibers by 35 percent. It is working towards the goal of replacing 100 percent of all faux fur with plant-based faux fur, bio-based faux fur, or recycled synthetic fibers within all material categories for its footwear products by 2027.