71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Swiss fragrance group Givaudan partners with Alibaba's Tmall

By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021

Swiss group Givaudan, the world's number one fragrance and aroma manufacturer, announced on Thursday a new partnership with Chinese e-commerce site Tmall, whose goal is to accelerate the perfume creation process by analysing consumer behaviour data.


The new Givaudan factory in Changzhou, China, opened in October 2020 - DR


In a press release, Givaudan said that this fine perfumery partnership with Tmall, which is owned by Chinese e-commerce giant Alibaba, involves the setting up of an innovation laboratory. The Swiss group underlined the high consumer demand for locally designed fragrances on the Chinese market.

“Access to Tmall's consumer data will allow us to stay ahead of trends and to design products for both existing and emerging brands very rapidly,” said Maurizio Volpi, president of Givaudan's Fragrance and Beauty Division, cited in the press release.

Through this partnership, the group is aiming to shorten its product development process. Givaudan indicated that the new laboratory will make it possible to cut the duration of the design process for fine perfumery products from 40 weeks to four.

“We have been monitoring the perfumery market’s development in China for 30 years,” said Yaling Li, in charge of fragrances for China and Korea, pointing out that “there is strong demand today for locally designed products.” Behavioural analysis allows for quick and easy development of trend-based products.

According to Givaudan, this “one of a kind” collaboration has already led to the creation of a new fragrance line inspired by a classic work of Chinese literature, ‘Journey the West’, including two eaux de parfum, a room fragrance and a series of hand and body creams.

Geneva-based Givaudan designs and produces fragrances for leading perfumery brands, as well as scents for personal care products and detergents, and also cosmetics ingredients. It is active in the aromas sector too, with US group IFF and German company Symrise among its major competitors.

Last year, Givaudan generated a revenue of CHF6.3 billion (€5.7 billion at current exchange rates). China is one of the group’s main growth drivers.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.