Starco Brands to acquire clean beauty brand Skylar

By

Jennifer Braun

Published
Jan 7, 2023

Starco Brands announced on Thursday a definitive agreement to acquire hypoallergenic fragrance maker Skylar. 

Founded in 2017 by Taiwanese American, Cat Chen, Skylar is recognized as a trailblazer in the clean fragrance space, as it challenges the industry’s lenient disclosure requirements, by employing a strict ingredient policy that is 100% transparent. In particular, Skylar products are 100% vegan, cruelty-free, and hypoallergenic, as well as free of toxic chemicals and made with sustainable ingredients. 

Under the terms of the deal, Skylar will operate as a separate business unit within Starco Brands, and will continue to be led by Chen.

"We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable  fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand," said Ross Sklar, Starco Brands' founder and CEO.

"At Starco Brands, we invent and commercialize products that change behavior and spark excitement. We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance.”

Starco Brands has been on a path to invent and acquire behavior changing technologies and brands. It recently acquired Art of Sport, the athlete-inspired personal care brand co-founded by Kobe Bryant, in September 2022.  

Prior to that, in December 2021, Starco Brands launched Whipshots, a vodka-infused whipped cream backed by a partnership with global artist Cardi B.

Its other brands include Breathe, the first-ever air-powered aerosol cleaning line that meets the Environmental Protection Agency's Safer Choice criteria, and Winona Popcorn Spray, bringing home the movie-going experience with the first indulgent theater-popcorn taste powered by air.