71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Jan 22, 2019
Download
Download the article
Print
Text size

SoulCycle launches in-house line Soul by SoulCycle

Published
Jan 22, 2019

SoulCycle is launching its first in-house line of performance and lifestyle apparel. The line, named Soul by SoulCycle, is available now on the company's e-commerce platform and studios, and currently offers a variety of sweatshirts, bras, tops, tees, tights, and leggings ranging in price from $48 to $108 and available in sizes XS through XXXL. 


The collection's new bras offer high bounce support, well-suited for the company's rigorous cycling workouts. - Via SoulCycle


The company included its instructors and riders throughout the line's design and testing process, building pieces around suggestions like bras with high bounce support, well-suited for the company's rigorous cycling workouts. 

"Activewear is a very crowded space, so we've really positioned ourselves differently, building our brand in a reverse way," SoulCycle's VP of Retail Caroline Gogolak told Fashionista. "We're building [the line] off of 12 years of understanding of what our customer wants, as well as feedback on what both instructors and riders want from a design and performance perspective."

The line, which will be distributed by SoulCycle and available in Nordstrom stores and online at Nordstrom.com on February 26, will allow the company and its brand to expand outside of its exercise studios. 

"The collection is a way of giving a piece of the brand to those who don't have a SoulCycle in their own city," continued Gogolak.

In addition to Soul by SoulCycle, the company also operates branded apparel partnerships with Lululemon and Nike

Copyright © 2024 FashionNetwork.com All rights reserved.