Skechers and London muralist James Goldcrown partner for heart-covered collection

By

Gabriella Lacombe

Published
Jan 26, 2021

Manhattan Beach, California-based footwear company Skechers has launched a heart-covered collaboration with West London-born muralist James Goldcrown in time for Valentine's Day. 

The Skechers x JGoldcrown global collaboration sees the artist's celebrated multi-colored 'Love Wall' heart designs converted to prints, featured on a range of lifestyle products for women and girls.

The premiere launch includes Skechers Uno fashion sneakers, '90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-ons and sandals. 

Initial styles in the Skechers x JGoldcrown collection for women and girls are now available at Skechers.com. The shoes will become available in Skechers retail stores on February 4, and will debut in select international Skechers stores on Valentine’s Day. 

The collection will also be available at leading account partners around the world, Skechers said in a press release.

Skechers said that additional styles as well as an apparel collection, including styles from the women’s performance and women’s sport and 'foamies' divisions, will be launched later.

“James Goldcrown’s message of love and positivity is exactly what the world needs right now, and bringing his uplifting designs to our brand is something that we know Skechers fans everywhere will appreciate,” said Michael Greenberg, president of Skechers. 

“We’re excited to feature these iconic prints on styles from several of our divisions including our BOBS from Skechers charity collection that has always spread the message of love by helping kids and shelter pets.”

Goldcrown added: “Skechers gave me a lot of creative freedom when we were developing this footwear and apparel collection featuring the signature hearts from my Love Walls.” 

“We started on canvas originally, and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything that is going on in the world. Something as simple as a heart can really touch people—so hopefully we will spread some love.”

Goldcrown, whose premiere Love Wall made its debut at Miami Basel in 2015, has previously collaborated with brands like Toms, Bandier, Rimowa and Rag & Bone, among others.