Saint Laurent gets closer to the customer with an immersive application

By

Dominique Muret

Published
Nov 10, 2022

Saint Laurent has got itself a new digital tool, a smart and immersive application. Both a sales and communication tool, this new point of contact with the public should help the brand to strengthen its ties with customers. Customers will be able to extend the in-store experience to their cell phones, while immersing themselves, thanks to multiple functionalities, in the world of the Parisian luxury house, owned by Kering.

"With Saint Laurent's sophistication at customers' fingertips, the app is a key aspect of the company's multi-faceted digital approach and an important element of innovation," the label summarized in a statement, citing an experience that is "both dynamic and personalized." Easy to access and fluid, the app is available on the App Store and Google Play for iOS and Android devices.
 
It allows users to surf between the brand's latest news, campaigns, fashion shows, and of course its latest collections and iconic products. It also offers the opportunity to discover the many projects, especially cultural ones in the fields of art, photography and music, launched by creative director Anthony Vaccarello to enrich the brand's universe, as well as Saint Laurent's responsible commitment through a section dedicated to sustainable development.

Via a chat service, customers can directly access a sales advisor, benefiting from personalized advice. They can also make an appointment to visit the store. A feature also allows customers to collect images of their favorite products, creating their own inspiration board to share with their friends... or their advisor.