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Published
Oct 5, 2015
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Rosie Huntington-Whiteley x M&S collection supports Breast Cancer Now

Published
Oct 5, 2015

The new collection of the Victoria's Secret angel for Marks and Spencer backs the British retailer’s campaign for the breast awareness month. The line, whose ad features breast cancer survivors wearing the range of 16 styles, introduces a post-surgery bra.


7 women whohave been directly impacted by breast cancer are the models of the ad - Breast Cancer Now


The new lingerie edit by Rosie Huntington-Whiteley marks the department store’s partnership with Breast Cancer Now, and their #ShowYourStrap campaign. Together, they plan to raise £13 million over the next five years in a bid to prevent 9,000 cases of breast cancer a year by 2025. 

10% of the sales of Rosie Huntington-Whiteley’s collection will go towards M&S' £13 million target.

In conjunction with M&S' social media campaign, which will call upon customers to post a selfie showing their bra strap, the UK retailer will turn its flagship store in London’s Marble Arch pink for October.

According to Marks and Spencer, the lingerie collection will be available in stores and online soon. 

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