71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Feb 15, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Roksanda, Jonathan Simkhai embrace the metaverse with fashion week initiatives

Published
Feb 15, 2022

As fashion events return in physical form, they continue to be influenced by the digital and the virtual, and that means NFTs and the metaverse are making a big impact.


Roksanda



To coincide with London fashion Week that starts on Friday, Roksanda has linked with LFW sponsor and BNPL giant Clearpay “to bring digitisation, accessibility and innovation to fashion lovers everywhere”.

They’ve created an exclusive demi couture finale look from Roksanda’s forthcoming show in the form of an NFT. The idea originated from Clearpay, which worked collaboratively with Roksanda and the Institute of Digital Fashion to bring the project to life. It’s a first for for both the firm and the luxury label in the metaverse. 

The physical demi couture finale look will debut on the runway during Roksanda’s LFW showcase next Monday, with the digital version “giving consumers tangible access to high-end fashion that they previously wouldn’t have been able to”. 

There’s also an AR function allowing consumers to virtually 'try on' the NFT.

That NFT is available in three limited edition products, with Product 1 at £25 being a 3D garment render, and static 2D collectible. Product 2 at £250 is a 3D garment animation render and 3D object showcase. And the luxury £5,000 Product 3 is a 3D garment animation render plus 3D object showcase and Clo3d working file 10 (the software used to create the digital version of the dress).

Clearpay CEO Nick Molnar said: “We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with Roksanda’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar.”

Meanwhile, also happening this week, is Metaverse Fashion Week, an event produced by Everyrealm and Blueberry Entertainment. 

On Monday, it featured Jonathan Simkhai as the debut designer, a day before the physical Jonathan Simkhai 2022 presentation at NYFW. The label was “the first ever to show its Fall/Winter 2022 digital wearables collection ahead of their physical counterparts”. Some 11 pieces were shown.


Jonathan Simkhai



The designs were transformed into digital wearables by Blueberry Entertainment, a digital wearables production studio that “grew out of increasing demand for digital clothing”. Everyrealm, a “metaverse real estate investor and developer”, coordinated the production and is hosting an NFT sale of select wearables from the collection after the event beginning this Wednesday.

Models, influencers, celebrities, and journalists from the fashion, tech, and lifestyle industries were among the VIP guests, who appeared via personalised avatars dressed in Jonathan Simkhai.

To add to the appeal of the event, the last look (a gold gown) lost its components as the avatar moved down the runway, something only really possible in the metaverse.

Copyright © 2024 FashionNetwork.com All rights reserved.