Revlon to open 24-hour pop-up salon in London

By

Barbara Santamaria

Published
Sep 12, 2019

To celebrate its best-selling Colorstay 24 hour foundation, Revlon opened a 24-hour pop-up beauty parlour in Fitzrovia, London on Thursday.

Running from 7am on Thursday 19 September until 7am on Friday 20 September, the space offered beauty fans an array of treatments free of charge.

Services including manicures and pedicures using the new Ashley Graham Lingerie Nail Collection, ColorStay foundation shade-matching, beauty makeovers and dry styling blow-outs with Revlon Professional were available to visitors.

Guests, who could reserve a time slot beforehand via Eventbrite, were also gifted a full-sized ColorStay Foundation to take home.

All time slots on Thursday were sold out online, however admissions were less popular between 1am and 7am on Friday morning.

Revlon, whose products are available online and via Boots and Superdrug stores across the UK, could soon change hands. According to media reports, its largest shareholder MacAndrews & Forbes has recently appointed Goldman Sachs Group to explore sale options for its 87% stake in the business.

The struggling cosmetics company has been hit by changing consumer preferences and fierce competition from rivals like Estee Lauder and L'Oreal.

In 2018 the business reported a 4.8% decrease in sales to $2.56 billion as its Revlon, Fragrances and Portfolio segments struggled with disruptions at its North Carolina manufacturing facility. The lower sales had an impact in losses, with operating loss widening to $85.2 million from $23.8 million in 2017.