71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Jun 26, 2018
Download
Download the article
Print
Text size

Rebranded Ofra Cosmetics relaunches

Published
Jun 26, 2018

Ofra Cosmetics is relaunching with a new independent consumer approach focusing on beauty influencers and bloggers. The company's rebranding resets the logo, packaging, e-commerce and social imagery.


A rebranded Ofra campaign image - Ofra Cosmetics


The company's rebranding takes Ofra from its old B2B model to a social media and influencer-focused independent approach. The marketing strategy includes partnerships with NikkieTutorials and KathleenLights who have used the brand's highlighters and liquid lipsticks in their social content.

"We outgrew our image and needed to change the vision of our business," explained Ofra President Ofra Gaito in a release. "As a team we felt that we needed to appeal to our emerging target audience."

All Ofra products are made to order, and are vegan and cruelty free. The brand is a proud member of both PETA and Leaping Bunny, and has not changed its most popular formulas for the relaunch.

Ofra reentered retail this week at Ulta's 450 store locations in the US. The brand is also launching a new South Florida-inspired collection on its website which will become available later this week.

Ofra is a 20-year-old brand based in Florida. It is the top supplier for beauty kits to over 750 United States cosmetology schools and salons, with a client list including the Miss Universe competition as well as Olympic athletes. It is a vertically integrated company, undertaking research, testing, manufacturing, packaging and shipping in house.
 

Copyright © 2024 FashionNetwork.com All rights reserved.