Rebecca Minkoff debuts new rental service by CaaStle

By

Jennifer Braun

Published
May 28, 2021

Rebecca Minkoff debuted on Wednesday a new rental experience launched by B2B retail tech platform CaaStle. 

The contemporary brand’s new rental experience is the first to leverage the 'Borrow' program by CaaStle, which provides customers with better control and flexibility over their rental service. 

Borrow allows customers to wear items as many times as they like during the rental period with the option to buy at any time, while at the end of the prepaid period, they can either return the items or continue with a daily fee to extend the rental. Daily fees are applied as a discount to the buy price. If paid daily fees equal the buy price, the consumer will own the item with no penalties, ever.

"We are excited to be the first brand to market with this functionality, and to offer our customer options to try new styles,” said designer Rebecca Minkoff. “Innovation is a large part of our business, and something that our customer expects from Rebecca Minkoff. We're giving her more sustainable, cost effective options from the brand with the launch of the Borrow button.”

Next, CaaStle said Vince will launch its own subscription rental service - Vince Unfold - and will launch Borrow across their men's and women's apparel in the coming weeks, while other contemporary brands will follow this summer. 

CaaStle currently also powers subscription-based rental services for major retailers in the U.S. including Banana Republic, Express, Destination Maternity, Rebecca Taylor, and more. 

"The Borrow program is an important innovation for our partners in the Access Economy," said CaaStle founder and CEO Christine Hunsicker. "Integrating Borrow directly into brands' ecommerce sites enables consumers - especially aspirational consumers - to easily discover and wear their clothing. Borrow provides another powerful way for CaaStle to help brands acquire new customers, monetize inventory, and increase profitability of their e-commerce business."

The program is fully integrated into the e-commerce website and is now live at RebeccaMinkoff.com.