71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Translated by
Isabelle Crossley
Published
Sep 9, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Puig launches new technology Ai.lice to enable shoppers to try out perfumes without smelling them

Translated by
Isabelle Crossley
Published
Sep 9, 2020

As the Covid-19 pandemic continues, it is a priority for brands and retailers to offer reassurance to their customers and provide an enjoyable purchase route that remains in-line with health and safety measures. It is in this vein that Catalan group Puig, which counts brands including Carolina Herrera, Nina Ricci, and L’Artisan Parfumeur in its portfolio, has launched Ai.lice -- a technology that enable shoppers to get a sense of the composition of the scent of a perfume, without having to physically smell it or touch the bottle. 


Puig's new technology Ai.lice allows perfume shoppers to 'smell without touching' - Puig


When shoppers enter a perfume store with Ai.lice technology, they can scan a QR code with their smartphone. They can then focus their smartphone camera on the bottle or packaging of a fragrance at the perfume counter and the Ai.lice technology will show them the scent family of the fragrance as well as its main ingredients. The technology also shares information about similar products available in-store that match the consumer’s preferences.
 
For the launch of this new technology, Puig has created the digital tool ‘Magic Monocle’, which it is testing in its Asian and British stores for Penhaligon’s, one of the scents in its portfolio. The tool allows shoppers to browse the brand’s scent offerings as it creates a list of products to try and buy.

Puig, which reported a turnover of €2.029 billion ($2.396 billion) in 2019, launched Puig Futures in 2018 as a platform designed to develop digital and innovative technologies for the perfume industry. The current pandemic has certainly accelerated the launch and implementation of some of the brand’s technology developments.  
 

Copyright © 2024 FashionNetwork.com All rights reserved.