71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters API
Published
Jan 22, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Paris in the spring for Ikea's new city store format

By
Reuters API
Published
Jan 22, 2019

Swedish furniture giant Ikea said on Tuesday it will open its first store in the heart of Paris on May 6 as part of its global strategy to launch smaller city centre outlets to meet changing shopping habits.


France is Ikea's third largest market, after Germany and the United States, and the new 5,400 square metre store will spread over two levels on the Boulevard de la Madeleine on Paris' right bank - Reuters - Archiv


The world's biggest furniture retailer is known for its vast self-service, out-of-town stores but is shifting its business model in the face of mounting competition and more demanding consumers, who'd rather order furniture online to their door than trek to city outskirts.

France is Ikea's third largest market, after Germany and the United States, and the new 5,400 square metre store will spread over two levels on the Boulevard de la Madeleine on Paris' right bank. The area, close to the Paris Opera, was recently affected by anti-government "yellow vest" protests, forcing some retailers there to temporarily close when the protests turned violent.

It will be Ikea's first full-range, city-center store without a self-service warehouse.
"This first city-center store was developed to meet city dwellers' expectations," Ikea Retail France CEO Walter Kadnar said.

The Swedish group has in recent years opened a few smaller-format city centre stores or formats focussed on one or two product categories, such as a kitchen showroom in Stockholm.

It did not disclose the scale of the Paris investment, which will be Ikea's 34th store in France.

Ikea employs 10,184 people in France, where its sales rose 3 percent in the 2017/18 fiscal year to 2.829 billion euros.

© Thomson Reuters 2024 All rights reserved.