Olivia von Halle to open HQ in Fitzrovia

By

Barbara Santamaria

Published
Sep 5, 2018

Luxury sleepwear brand Olivia von Halle is expanding the business after signing a deal to establish its international headquarters in London’s Fitzrovia.

The cult British silk brand has taken a five-floor Grade II listed Georgian townhouse at 6 Bayley Street for its new global head office. Including basement, ground floor and three upper floors, the brand hopes the space will become “the beating heart of the brand and a central home in which we can welcome buyers, journalists and friends.”

“The beautiful Georgian architecture of Bayley Street and neighbouring Bedford Square is a dream setting…The Bedford Estates have been wonderful to work with on this exciting project and we can’t wait to join its dynamic and growing community,” said the brand’s founder.

Olivia von Halle is sold in over 120 prestigious stores across 26 countries, including Harrods, Selfridges, Bergdorf Goodman, Neiman Marcus and Net-a-Porter.com.

It launched its first store in London’s Sloane Square in 2016 after launching e-commerce in 2011.

Celebrities such as Rihanna, Cara Delevingne, Jennifer Lopez and Gigi and Bella Hadid have helped raise awareness  of Olivia von Halle’s range of pyjamas, robes and kimonos after sporting the sell-out ‘Missy’ tracksuit.

In September 2017, Olivia von Halle introduced its first capsule collection of ready-to-wear.