OU. Boutique Stories lands in Rotterdam

By

Shomara Roosblad

Published
Mar 23, 2018

Multi-brand retailer OU. Boutique Stories has landed in the city of Rotterdam. It is the fifth branch for the fashion and lifestyle concept that also operates stores in Amsterdam and Haarlem as well an online shop.

The 232 m2 store is located at Pannenkoekstraat 56a, which is situated in the city centre and houses various restaurants, bars and fashion retailers, including Dutch concepts Objet Trouvé and The GoodPeople Store.

OU. Boutique Stories offers collections for women and children in addition to home accessories, gifts and lifestyle products. The range consists of more than sixty international brands including: Nordstjerne, Rabens, Love Stories, Superga, Anniel Pomandere, Feliz, La Lisette, Ivy & Liv, Chloe, Marjan Kuyten, Polder, Amatør, Current/Elliot, Bella Dahl, Selected Femme, Baum und Pferdgarten, Basic Apparel, BA&sh, Masscob, Leon & Harper, Dante6, Indi&Cold and One Teaspoon.

The concept of OU. Boutique Stories was created by Rosanne Jansen and Valerie van der Meer. Five years ago the duo started online platform 9straatjesonline after the Amsterdam-based shopping district, 9straatjes. This transformed into fashion platform, OU. Boutique Stories, which opened its first physical branch in 2015. The multi-brand boutique describes itself as ‘a platform for anyone who has great style and wants something a little more fun than the mainstream.’