Moose Knuckles taps star-studded line up for F/W 2021 campaign

By

Jennifer Braun

Published
Sep 27, 2021

Canadian luxury outerwear and sportswear brand Moose Knuckles has tapped a star-studded line up for its fall/winter 2021 campaign. 

The Montreal-based brand created a campaign shot by David LaChappelle, starring the likes of Pete Davidson, Emily Ratajkowski, and Adwoa Aboah. The trio are captured fishing in a whimsical winter city-like setting. 

Featured items include Moose Knuckles’ Oar River and Naufrage jackets, as seen on Davidson, while Ratajkowski models the Comptoir Puffer and Tracadie Jacket, and Aboah a Gataga Puffer and Afton Vest.

“Utility has a different definition at Moose Knuckles,” said Brody Baker, creative director at Moose Knuckles, in a press release. “We know our audience. They like to have fun, to have a good time, to create, and they’re spirited and full of energy. We wanted to create imagery that would resonate with their sensibilities. David’s world was the perfect fit.”

Earlier this month, Moose Knuckles announced that Victor Luis, the former CEO of Tapestry, will take on the expanded role of chairman and CEO. 

The brand has equally shared plans to increase its global brick-and-mortar footprint to over 35 stores and pop-ups in addition to significant investment behind its ecommerce flagship, focusing on more meaningful direct-to-consumer experiences. 

It currently operates 17 brick-and-mortar stores, including three in China and is distributed via retailers in over 30 countries worldwide.