×
68
Fashion Jobs
L'OREAL GROUP
Medical Area Manager: Bloemfontein
Permanent · Durban
ADIDAS
vm Champion - Adidas Potchefstroom
Permanent · JOHANNESBURG
ESTÉE LAUDER
The Ordinary - Consultant - Edgars, Gauteng - 40 Hours, Full Time - Permanent
Permanent · Johannesburg
L'OREAL GROUP
Area Sales Manager Cpd
Permanent · Johannesburg
L'OREAL GROUP
Medical Area Manager: Bloemfontein
Permanent · Bloemfontein
L'OREAL GROUP
Senior Consumer Market Insights Project Manager
Permanent · Johannesburg
L'OREAL GROUP
E-Commerce Channel Manager
Permanent · Johannesburg
ESTÉE LAUDER
Finance Business Manager
Permanent · Johannesburg
LOVISA
Store Manager | Matlosana Mall, Klerksdorp
Permanent ·
LOVISA
Flexi Team Member | Matlosana Mall, Klerksdorp
Permanent ·
L'OREAL GROUP
Ssa Medical Directorate Intern
Internship · Johannesburg
L'OREAL GROUP
Multi-Brand Education Transformation Manager
Permanent · Johannesburg
ADIDAS
Order Book Fulfillment Specialist - Temporary Contract
Fixed-term · CAPE TOWN
ADIDAS
Trading & Implementation Specialist - Ems
Permanent · CAPE TOWN
ADIDAS
Permanent Part-Timer - Adidas Tubatse
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas Retail Crossing
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Retail Sales Associate - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Recruitment Partner
Permanent · CAPE TOWN
ADIDAS
Deputy Store Manager - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Deputy Store Manager - Adidas Somerset West
Permanent · CAPE TOWN
ADIDAS
Store Manager - Adidas Potchefstroom
Permanent · JOHANNESBURG
Published
Mar 31, 2023
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

M&S Icons launch feeds into pared-back trend, highlights retailer's confident comeback

Published
Mar 31, 2023

M&S has introduced a new curation it says will help its customers “build a timeless wardrobe by getting behind its range of elevated staples with the launch of M&S Icons”.


M&S



This is a curated edit across womenswear and menswear of pieces “that form the foundations of any capsule wardrobe”. Each piece has been selected for its “versatility and timeless style – and can either be worn as separates, or used to anchor the season’s emerging colours, shapes, or fabrics”.

The edit will be available to shop throughout the year with pieces starting from £20. The launch will be supported in-store and online and through CRM, organic social and PR.

It’s a product approach that speaks of the confidence coming out of M&S at present after years of a stop-start turnaround (in which it often focused more heavily on newsworthy, trend-led items) that finally seems to be yielding results.

It also syncs with the trend for pared-back basics as the foundation of any wardrobe as can be seen from the fact that in womenswear, pieces include The Timeless Trench, The Autograph Blazer, The Wide-leg Jeans, The Autograph Tee, The Classic Bomber, and The Leather Trainers. In menswear, customers will find The Preppy Shirt, The Autograph Tee, The Waffle Knit, The Go-To Blazer and the Classic Jean.

The colour palette is equally restrained comprising navy, camel, and white, while “premium fabrics” such as responsibly sourced cotton, silk and pure wool mixes should have abroad appeal. M&S said “each piece has an elevated feel which can be relied upon season after season”.

Richard Price, Managing Director for Clothing & Home, said: “Now more than ever, our customers want clothes that are going to work hard for them and give them great cost per wear. Made well and made to last has long been part of our trusted value DNA and through M&S Icons, we’re showing up with confidence and getting behind the quality and timeless style of our clothing that we know our customers will want to wear time and time again.”

Copyright © 2023 FashionNetwork.com All rights reserved.