71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Jan 10, 2023
Download
Download the article
Print
Text size

M&S tests virtual try-on tech in stores with Jaeger brand

Published
Jan 10, 2023

M&S and technology company Zyler have partnered to deliver an in-store virtual try-on experience, initially through its Jaeger fashion brand. The technology is being trailed at the retail giant’s London, Oxford Circus and Harrogate stores.


Zyler/M&S


The introduction of the technology “provides a personalised shopping journey where customers become the model”, says Zyler.

It allows shoppers to add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Zyler CEO Alexander Berend describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. 

“Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. 

He adds: “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

Virtual try-on technology has been steadily rolled out across the fashion and beauty sectors, but mostly reserved for online, so it will be interesting to see how the experience will be adopted  by shoppers in-store.

Copyright © 2024 FashionNetwork.com All rights reserved.