Lyst launches French version after LVMH investment

By

Sandra Halliday

Published
Oct 10, 2018

Online luxury search engine Lyst is making a major play for the French market and has launched a French version of its site following a big investment in the business by LVMH earlier this year.

The button has just been pressed to put the French site live with brand and retailer inventories now available including LVMH’s own 24 Sèvres luxury e-store, as well as Monniers Frères, Galeries Lafayette, Gucci, Vanessa Bruno, Acne Studios, Christian Louboutin, Maison Margiela and Moncler.

This is clearly much bigger than just a translated site offering Lyst in French but little more. Its international VP Clara Chappaz said that “our ambition is to integrate the best French luxury brands to respond to the demands of our French customers.”

And it looks like the brand is gearing up for more international launches following this one.

London-based Lyst has been one of the big success stories as the luxury sector has gradually migrated online. The eight-year-old company that was founded by Chris Morton has grown 45% in the latest year and currently has 70 million users, who are able to access over 5 million products.

Those products are drawn from around 850 partner e-tail sites with Lyst earning a commission for each sale generated from its search engine. And to maximise the chances of a sale, it uses machine learning to personalise the results customers get.