71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
AFP
Published
Apr 20, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Luxury makeover helps L'Oreal sales glow

By
AFP
Published
Apr 20, 2022

L'Oreal said Tuesday its first quarter sales jumped nearly a fifth despite headwinds from the Ukraine war and pandemic disruptions in China as the French cosmetics giant pursued its luxury strategy.


The company, which has been shifting its product portfolio towards the premium segment, said the luxury division posted the strongest sales growth of 25.1 percent - Maybelline


The 19 percent rise in sales to 9.06 billion euros ($9.8 billion) beat the analyst consensus of 8.8 billion euros established by Factset.

"Against the backdrop of the invasion of Ukraine and strengthened sanitary measures in China, L'Oreal had a strong first quarter," said chief executive Nicolas Hieronimus.

The company, which has been shifting its product portfolio towards the premium segment, said the luxury division posted the strongest sales growth of 25.1 percent.

In recent quarters the luxury division become the top-selling division for L'Oreal, and generated 3.46 billion euros in sales in the first three months of the year.

The division includes Lancome and Kiehl's as well as the beauty products of luxury brands such as Giorgio Armani, Prada, Ralph Lauren and Yves Saint Laurent.

The consumer products unit which includes the L'Oreal Paris, Maybelline New York and Garnier brands, is now in second place after recording 11.1 percent growth to 3.3 billion euros.

Hieronimus said consumer purchasing behaviour has so far been unaffected by inflation, and that its consumer products division managed double-digit growth despite supply-chain challenges that have been affecting many industries as the world economy recovers from the pandemic.

He said L'Oreal remains optimistic about the outlook for the beauty market this year and about its ability to outperform the market in 2022 with increases in sales and profits. L'Oreal posted 4.6 billion euros in net profit in 2021 on sales of 32.3 billion.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.