71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Nov 1, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Luxury chain Flannels enters rental with raft of 'it' labels

Published
Nov 1, 2022

Frasers Group’s luxury Flannels chain is the latest retailer to enter the rental sector and like others, it’s linking up with Hurr to do so. The company is promising a “disruptive edit of the most of-the-moment womenswear labels in the world, hailing a dynamic shift in the rental market”.


Flannels


Importantly too, the online-only-for-now service will be added to next year with a dedicated space in the retailer’s Liverpool flagship store. 

The retailer said the rental platform houses an “expansive range of women’s ready-to-wear and accessories, marking a powerful injection of modernity and fashion relevance to the booming online clothing rental market; currently predicted to reach $7 billion by 2025”.

Just launched, the offer includes labels such as Area, Coperni, Mugler, Maisie Wilen, Dion Lee, and 16Arlington. Highlights in the edit include a studded pink iteration of Coperni’s ‘it’ Swipe bag, Dion Lee corsets and a wide array of sequinned 16Arlington midi and mini dresses.

Flannels said aiming at “a customer daring to experiment, the range will hero a bold and directional approach to occasionwear, continuing to refresh with seasonal heroes thereafter including categories such as skiwear”. The latter category is key given that we’ve already heard from Selfridges how skiwear is a massively popular part of its rental offer. 

All items are available to rent via Hurr’s usual periods of four, eight, 10 and 20 days on flannelsrental.com. Hurr is managing all aspects of the end-to-end experience including logistics, storage and cleaning. 

Flannels said the move is “a continuation of the retailer’s spirit of accessibility and determination to push retail boundaries”.

Rental is clearly seen as a must-have for many chains these days. And while it may not involve a direct sale, it’s an important marketing channel. It’s a way to reach out to the customers who desire the labels the chain is carrying and to engage the shopper who might eventually be converted into a buyer. It also boosts Flannels sustainability drive.

Copyright © 2024 FashionNetwork.com All rights reserved.