Luma Grothe revealed as new spokeswoman for L'Oréal Paris

Brazilian model Luma Grothe has been announced as the new spokeswoman of L'Oréal Paris, according to Women's Wear Daily.

 
She will join the brand's rank of high-profile spokesmodels, including fellow model Karlie Kloss and actress Blake Lively in her new role.

Grothe, who is represented by One Management, has fronted campaigns for labels including Dsquared2, and has walked on the runway for Burberry Prorsum, Julien Macdonald, Versace and more. Her magazine covers include Vogue Italia, Grey Magazine and Harper's Bazaar Brazil.