Liza Koshy lands beauty role with C'est Moi

Liza Koshy has been unveiled as the first-ever ambassador for the beauty brand C'est Moi.

The actress, TV host and YouTube star has been snapped up by the beauty label, which is known for its natural, organic, fragrance-free skin care and color cosmetics.

"I have skin," Koshy said in a statement about her new role. "Lots of it. It's everywhere. And I love the skin I'm in...but it took time, patience and products to feel this strong in my armor. I trust the clean, organic and natural products from C'est Moi to help soothe, protect and balance my sensitive skin."

Koshy, who counts more than 50 million subscribers and followers on her combined social channels, will help to promote C'est Moi's products, which span skin care, mineral sun care, color cosmetics and bath and body solutions designed with sensitive and delicate skin in mind. The star is also working with the brand on a joint capsule collection set to be announced over the coming months.

"Partnering with Liza has been a truly defining moment for us," said Jennifer Saul, VP of Marketing at C'est Moi.

"As soon as we met, I knew her honest, relatable and approachable personality was the perfect representation of who we are as a brand. I know that as we continue working together, the powerful synergies between our belief systems on product and self love, combined with our endless passion for beauty will define how this new generation will learn to understand the importance of clean beauty, while also learning to celebrate who they are."

The move is the latest major career milestone for Koshy, who shot to fame in 2013 via her Vine channel, and has since received multiple Streamy Awards and Teen Choice awards for her various entertainment roles.