Lego creates "hipster collection" in time for Copenhagen Fashion Week

By

Cajsa Lykke Carlson

Published
Jan 29, 2015

Lego, the iconic toy company that's known for its fun collaborations, has created a new tongue-in-cheek collection to celebrate Copenhagen Fashion Week.

At the request of British newspaper The Guardian, Lego designed a "hipster" line, featuring a number of classic hipster accessories and looks. The Lego hipsters have beards, black-framed glasses, headphones, denim outfits and, of course, bikes - the most popular mode of transport for young Danes in Copenhagen.

Design manager Tara Wike told the Guardian’s Helen Russell: ‘Danes do monochrome in a big way so the Lego hipster girls keep it simple in black and grey, topped off by the ubiquitous black designer glasses. For the men, we teamed a blazer with a button-down shirt and mismatched suit trousers as well as a classic leather jacket with a striped T-shirt underneath. And of course, facial hair. Beards are big for Danish hipsters – the bigger the better.’

Copenhagen Fashion Week is on from January 28 to February 1.