Lauren Conrad Beauty launches at Kohl's

By

Robin Driver

Published
Sep 30, 2020

Following a direct-to-consumer launch in August, Lauren Conrad Beauty, the beauty brand fronted by the American television personality of the same name, is making its retail debut at Kohl’s.

 
The vegan, cruelty-free and ethically sourced offering launching at the Menomonee Falls, Wisconsin-based department store chain includes natural skincare, bath and body products, color cosmetics and accessories.
 
Skincare products on offer include facial cleanser, toner mist, vitamin C oil, face cream and makeup remover, while the bath and boy selection presents body lotion, body cream and all-over balm.

The Lauren Conrad Beauty color cosmetics collection currently includes concealers, finishing powders, eyeshadows, liquid eyeliner, eyeliner pencils, mascara, eyebrow pencils, powder blush, and lip products, such as tint, lipstick and gloss.
 
“After working with a team of experts to produce a clean, vegan, and ethically sourced line, I’m so proud to share that Lauren Conrad Beauty will now be offered at Kohl’s, to make this beauty line even more accessible and to empower more women to embrace their own beauty,” said Conrad in a release.
 
The launch of Lauren Conrad Beauty at Kohl’s expands the more than decade-long partnership between the department store and the TV personality. The LC Lauren Conrad lifestyle brand launched at Kohl’s with apparel, footwear, jewelry, and accessories. Its offering now also includes home decor, bedding, bath products, and children’s apparel, among other categories.
 
The introduction of Lauren Conrad Beauty is part of wider investments being made by Kohl’s to develop its beauty business, which include efforts to bring a range of new prestige and emerging brands into the department store.
 
“We believe that beauty is a strategic area of growth for Kohl’s, and we see a tremendous opportunity ahead, as consumers are investing in clean ingredients and beautiful products,” said Kohl’s chief merchandising officer Doug Howe.
 
“We’re committed to continuing to deepen our focus on beauty and are so thrilled to launch the new Lauren Conrad Beauty line with Lauren, who has been a wonderful partner and business driver for many years,” he concluded.