L'Oréal launches Net Zero Salons Programme in UK and Ireland
Another big step forward in the retail race for net zero. This time its L’Oréal and its partnership to climate action platform Net Zero Now targeting UK hair salons. The beauty giant said it’s embarked on an industry-first initiative called the ‘Net Zero Salons Programme’, to assist salons on their journey to a more eco-focused future.
Open to salons across the UK and Ireland, the programme guides them through the process of calculating, tracking and reducing greenhouse gas emissions through tailored carbon reduction plans, with the ultimate ambition of certification as a ‘Net Zero Salon’.
Developed by the pair, as well as involving peer reviews and input from across the industry, the programme is based on a salon-specific roadmap and tool.
With around 31,000 hair salons across the UK’s high streets, salons play a significant role in the beauty economy, they noted. Data from the initial programme pilot estimates that the average salon appointment produces 3.1kg of greenhouse gas emissions.
In line with ‘Science Based Targets’, the programme “aims to empower salons and clients alike to play their role in taking carbon reduction action and recommends that salons on the programme work towards a benchmark of 2kg per salon appointment”.
It added that “if all salons in the UK achieved this benchmark, the industry could remove approximately 33% of its greenhouse gas emissions.
Thierry Cheval, Managing Director, L’Oréal UK & Ireland, said: “As market leaders we recognise the important role we play in empowering our business ecosystem such as our salon partners to be more sustainable. We are committed to supporting the future of the sector and we look forward to having salons from across the UK and Ireland join the programme as the industry seeks to take climate reduction action.”
Simon Heppner, co-founder, Net Zero Now, added: “We know this programme can help salons to be even more efficient by reducing energy and water consumption which we hope also brings more business resilience for the future. With Net Zero initiatives now live in hospitality, accountancy, tech services and salons, we’re providing tens of thousands of small businesses with the tools they need to take their first steps on the road to Net Zero”.
Meanwhile, recent L’Oréal surveys found that 45% of British women said they made more sustainable choices in 2022 than in previous years, and when looking more specifically at salons 43% wanted to see theirs doing more to be sustainable, and 23% said they now expect a beauty or wellness service provider to be committed to reducing their environmental footprint.
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