71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Translated by
Cassidy STEPHENS
Published
Nov 17, 2022
Download
Download the article
Print
Text size

L'Oréal joins forces with the Ready Player Me platform to customize avatars looks

Translated by
Cassidy STEPHENS
Published
Nov 17, 2022

L'Oréal continues to explore the metaverse and its possibilities. The global beauty giant has teamed up with Ready Player Me, the multi-metaverse avatar platform that has already partnered with brands like New Balance and Pull&Bear. On this platform, Maybelline New York and L'Oréal Professionnel, two of the group's brands, now offer makeup and hair looks for avatar customization. These looks can be used on approximately 4,000 platforms and applications, reaching young consumers around the world.


L'Oréal s'allie à Ready Player Me - L'Oréal


"This partnership allows us to better understand consumers' appetite for virtual beauty and enrich their beauty experiences. With over three billion gamers worldwide, our approach is to explore new beauty codes, while making the experience more accessible and inclusive. Through L'Oréal's creativity, technology and beauty expertise, we aim to provide a space for personal expression that reflects the diversity of our world, beyond the 'physical,'" details Camille Kroely, L'Oréal's general manager metaverse3, a position she has held since last September.

In collaboration with make-up artists, hairdressers and 3D artists, Maybelline New York and L'Oréal Professionnel are each offering five looks designed with 3D design and development expert Evan Rochette.

In 2021, the L'Oréal group will have sales of 32.28 billion euros.
 

Copyright © 2024 FashionNetwork.com All rights reserved.