Korean brand taps fashion wigs market

By

Barbara Santamaria

Published
Oct 12, 2015

A Korean online outlet called Gabalnara is quickly becoming the hottest destination for trend-led wigs for men and women. Offering a selection of 500 hairpieces, and launching two or three new products every week, Gabalnara is already an established force in Asia. The company is now also looking to expand further into markets around the word, as it increases its sales channels and creates categories for major countries.

"We carry wigs of brilliant colors, from blonde wigs that American and European customers prefer to wigs that have been popular in each country in each period," said Gabalnara’s president Kim Deok-hyeon. "In 2014, we prepared the English website through Korea's largest e-commerce solution brand cafe24 and have had customers around the world purchasing our products since then."

The hairpieces are produced in South Korea, a country that has been traditionally known for its high quality wigs. According to a statement, the shop is “receiving calls from TV celebrities asking for sponsorship as it is known to be the first place to find wigs reflecting the latest fashion trends around the world.”

The wigs are available at the company’s website, as well as at its own branded store in South Korea. It also exports to the US, Europe, Japan, and the Middle East.