Kontoor Brands appoints EVP global communications and public affairs

By

Jennifer Braun

Published
Jul 23, 2021

Kontoor Brands, Inc., the owner of the Lee and Wrangler denim labels, announced on Thursday the appointment of Mame Annan-Brown as executive vice president of global communications and public affairs. 

In this role, effective August 11, Annan-Brown will lead all aspects of global corporate communications including developing and executing both internal and external communications strategy, where she will oversee message development, media relations, owned and digital content creation, as well as employee relations and engagement. 

She will equally lead government affairs strategies and serve as a representative and advocate for Kontoor’s interest among government agencies and other select associations. 

Annan-Brown joins Kontoor from the International Finance Corporation (IFC), a member of the World Bank Group, where she served as head of external relations since 2018. Prior to that, she was head of communications at IFC Asset Management Company (AMC), chief communications officer at Results for Development Institute (R4D), director of marketing & communications at United to End Genocide and vice president of Investment Bank, Marketing & Communications at JPMorgan Chase & Co.

She will report to Kontoor’s president and chief executive officer, Scott Baxter.

“Mame brings more than two decades of experience in delivering high-impact corporate communications strategies and has a proven track record of positioning leading global institutions, as well as emerging brands,” said Baxter. “Her experience in engaging stakeholders, enhancing reputation and building high-performing teams make her the perfect addition to Kontoor as she takes on this incredibly important role.”

Due to the impact of the Covid-19 pandemic, Kontoor’s annual revenues fell 18% year-over-year to $2.1 billion in 2020, while net income was $67.9 million, down 30% from $96.7 million in 2019.