Joules launches resale in Reskinned link

By

Nigel TAYLOR

Published
Sep 22, 2022

Premium British lifestyle brand Joules has launched a resale platform, becoming the newest phase of its partnership with clothing platform Reskinned.

As part of its ‘Joules ReWear’ programme, the launch coincides with the start of Oxfam’s ‘Second-Hand September’ campaign, which seeks to encourage people to buy only second-hand items for all this month. 

The resale platform will enable Joules’ customers to buy any of the brand’s pre-loved and repaired clothing that has been taken back from Joules customers to be “rehomed”, removing the possibility that items end up in landfill. 

Through the Joules ReWear online store, “customers will be able to discover hundreds of good-as-new styles, from classic pieces to those not seen before, all at great prices”.

Joules says suitable clothing passes a thorough a grading process, where quality and condition are closely checked, and ozone-cleansing is carried out. Each piece is hand-picked and curated by the Reskinned team, who certify that every garment is in its best condition and “ready to be sent to its new home”. 

Joules’ initial takeback scheme with Reskinned launched in April, on Earth Day, with the aim of enabling customers to return pre-loved Joules clothing, footwear or accessories, in any condition, to extend their life. 

Reskinned powers the technology behind the ReWear online shop, for customers to return their clothes and collect a voucher to receive money off their next purchase with Joules. Returned items are then re-sold ‘good as new’, repurposed, or recycled responsibly. 

Ruby Fowler, Corporate Social Responsibility Manager at Joules, said: “We’re so proud of the success our takeback scheme has already had, which also further shows the high quality of Joules products. We recognise the huge importance of doing what we can to reduce waste and improve the circularity of our industry, and Reskinned’s efforts align closely with our Responsibly Joules framework. These services offer convenience for customers and new life for pre-loved clothes. It’s a win-win, both for our customers and the planet.”