Innovator Lone Design Club opens immersive Xmas pop-ups in London, Bristol, Milan
today Dec 11, 2019
Lone Design Club, described as “the innovative pioneer of sustainable retail”, opened one of its unique concept stores in Hammerson’s flagship Cabot Circus mall in Bristol on Wednesday with the shop only open for a week.
It follows the opening of its Conscious Christmas store in London's Covent Garden a few days ago and the recent opening of a Milan pop-up in partnership with Déshabillé Magazine.
Hammerson said that the Bristol temporary store will be like no other pop-up that the mall has hosted with the "immersive fashion and lifestyle concept store” set to “provide the ultimate festive shopping experience, with high quality, ethical and sustainable products personally showcased by designers in-store”.
LDC’s Alice McAnulty said the firm is mixing “a selection of our loyal London brands and some amazing local brands”.
The firm’s business model “encourages independent designers to actively take the reins of their small and independent brands by focusing on selling direct, building relationships, and understanding their customers’ needs and wants”. Part of this is the provision of marketing and retail support, “as well as the opportunity to be part of a larger community” and the ability for all of the designers that work with LDC to sell their products on its website.
The company takes a location-by-location approach to the design of its concept stores and also aims to personalise the experience at each one as much as possible. For Bristol, that means the new store will offer one-on-one appointments and personal styling sessions with the designers.
Iain Mitchell, UK Commercial Director at Hammerson, said: “Bristol is home to a number of exciting designers and independent brands, so I’m sure the Lone Design Club pop-up will go down really well. LDC not only provide a unique and immersive in-store experience for consumers, they also give some of the UK’s finest independent designers the opportunity to reach a new audience. Pop-ups like this one are a way for our destinations to deliver a fresh and exciting experience for consumers, and to test out new concepts and ideas”.
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