71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
May 16, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Inès de la Fressange debuts her new scent project

Published
May 16, 2019

She’s the most Parisienne of all Parisians, just like her latest scents. Former runway star, 'It' girl, fashion icon, designer and author Inès de la Fressange has launched her latest fragrance collection, and done so in a typical offbeat manner.
 


De la Fressange invited friends and editors to a 19th century artists' atelier to unveil the two scents, packaged in white and gold and displayed in multiple ways: shining white rotating holograms; a video of ad campaign and in various displays by the two noses who worked on the scents. While small wagons and carts offered macarons; cakes, juices and cookies in matching colors to the various perfumes.
 
Named Blanc Chic and Or Choc, the two eau de parfums began retailing on May 20 exclusively in the giant beauty retail chain Marionnaud, in store and online, as well as at Inès de la Fressange boutiques and online store. The scents are designed to be worn separately or together.

“Chic with a little touch of rock and roll, is always chicer,” enthused de la Fressange.
 
Besides the eaux de parfum, de la Fressange developed six “eaux de voyage,” or small travel scents inspired by her many voyages. They have names like Atelier de Medina, composed of sandalwood, cedar and freesia; or Bella Storia, made of citron caviar, verbena and jasmine.
 
“They are meant to be olfactory postcards of my preferred destinations. Like when you arrive somewhere, close your eyes, and breathe in the local atmosphere. And you know, you’re there! From India or Japan to Morocco or Naples,” said de la Fressange.



 
The former ambassador of Chanel, and Marianne of France, Inès collaborated with the famed French perfume juice producer IFF and two of its most noted noses – Delphine Lebeau and Sophie Labbé.
 
“I wanted really affordable luxury, and we got it,” said de la Fressange, which she surely achieved.
 
A 60 ml eau de parfum retails for €59.99; all the way to small 10 ml flacons priced at €19.99.
 

Copyright © 2024 FashionNetwork.com All rights reserved.