71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Translated by
Barbara Santamaria
Published
Oct 15, 2019
Reading time
3 minutes
Download
Download the article
Print
Text size

Inditex: Uterqüe opens London pop-up in international expansion push

Translated by
Barbara Santamaria
Published
Oct 15, 2019

Amid the entertainment venues and luxury stores of Covent Garden, in the heart of London, Uterqüe has made its bricks-and-mortar debut in the UK with a pop-up store dedicated to its English customers. But the space is not any regular pop-up. It exposes the way Inditex trials products and initiatives in new markets. Uterqüe is entering maturity and it has big international ambitions.


The Autumn Winter 2019 collection, titled The Maze - Uterqüe


Inditex first launched Uterqüe, the most upmarket chain in its portfolio, in 2008. 11 years on and the brand continues to be the smallest business at Inditex, but its numbers are showing an interesting double digit growth. In the first half of the year, sales at the label grew by 13% to €52 million ($57m), rising faster than any other Inditex brand, including young fashion label Stradivarius and fashion powerhouse Zara. Overall, Inditex generated €12.82 billion ($14bn) in sales during the same period.

Uterqüe is now a €100 million brand, after posting revenues of €101 million in the last financial year. It may be Inditex’s smallest label, but Uterqüe is now playing in the big leagues alongside other leading Spanish clothing businesses, such as menswear company El Ganso (€70 million) and luxury designer Adolfo Dominguez (€111.9m). Meanwhile, Bimba y Lola’s revenue for the same period more than doubled that of Uterqüe, reaching €201.3 million.

Under the leadership of José Luis Rodríguez Moreno since 2014, the brand has widened its physical presence across key regions, and now boasts of 90 stores in 17 countries, led by Spain (32 stores), Mexico (15) and Russia (13). Europe has been less of a priority for the business, with Spain, Portugal, Poland and the Ukraine counting as the only European countries with Uterqüe stores. This could soon change, as the latest pop-up suggests a new ambition for the brand in the UK. And Brexit uncertainty is not a concern, given the continued growth of the brand’s online sales in the region, a spokesperson told FashionNetwork.com.


Uterqüe has opened a pop-up shop in Covent Garden, London - Uterqüe


Uterqüe’s identity, with its bold prints and tweed outfits, seems well suited to attract the attention of London consumers. This task would be harder in Paris, where classic cuts and simplicity reigns supreme and competition is fierce among well established mid-market fashion labels such as The Kooples, Sandro and Maje.    

Inditex, which is undertaking a full review of its store estate to adapt to larger spaces, is finding it challenging to access suitable retail units, so staging a pop-up seemed like the best way to trial a possible permanent opening in the city, said the spokesperson.


The space showcases the brand's latest Maze collection - Uterqüe


The first UK pop-up shop opened on 9 October at 9-11 Short Gardens in Seven Dials. Spanning 190 sq mts, the interior features a Scandinavian and industrial style, with white walls and a large glass window that showcases the label’s Maze collection. During the day, visitors were invited to scan QR codes to buy any garments on display, while the evening saw an exclusive launch event attended by a select group of guests including influencers and models such as Louise Follain and Helena Cuesta.

Zara is finding its place in Paris Fashion Week and Massimo Dutti continues to sharpen its show strategy, so the time is right for Uterqüe to start gaining recognition as Inditex’s most exclusive label - and the slowest in terms of production volumes.

Copyright © 2024 FashionNetwork.com All rights reserved.