Huda Beauty logistics deal brings e-tail fulfilment ops to UK

By

Nigel TAYLOR

Published
Dec 9, 2022

Huda Beauty has signed a new contract with logistics giant Wincanton that will bring Huda’s e-commerce fulfilment operation to the UK for the first time.

The contract will be operated by Cygnia Logistics, Wincanton’s specialist e-fulfilment business. 
 
It’s a three-year deal with Huda Beauty’s direct-to-consumer supply-chain being based out of Cygnia’s 211,000 sq ft warehouse in Northamptonshire. Cygnia will also manage Huda’s B2B fulfilment operations, providing stock to eight of the UK’s key retailers, including to Harrods, Boots and Selfridges.

Wincanton’s MD of e-fulfilment Carl Moore said: “We’re delighted to expand our reach further into the UK health, beauty and wellness retail sectors, and to work with another excellent brand with exciting plans in the UK.

"Using Wincanton’s goods to person robot-enabled solution we are looking forward to increasing resilience, performance and improve customer proposition for Huda.”