Hotter owner's shares start trading on AIM on Tuesday

By

Sandra Halliday

Published
Feb 1, 2022

The owner of Hotter Shoes has taken the next step in its transformation with the group’s shares being listed on the London Stock Exchange’s Alternative Investment Market (AIM) as of Tuesday.

AIM is the same market on which big names such as ASOS and Boohoo have been listed for some years.

Unbound Group has the key 55+ demographic in its sights as it continues to grow the Hotter business. In recent periods it has closed the majority of the label’s stores while retaining a smaller number of experience-focused locations and concentrating on driving more sales online. 

And it has big plans to move into the complementary categories that its older customers are interested in as a wider lifestyle offer.

Regarding the new listing, CEO Ian Watson said: “We are delighted to begin trading on AIM and I would like to thank the members of our team who have played a part in reaching today's milestone. I look forward to building on our work to date and to creating long-term value for our stakeholders as a listed company.

“Our focus now, as well as continuing the development of Hotter Shoes, is on developing our Unbound Group partnership strategy, selling selected products in addition to Hotter Shoes footwear on the Unbound Group website, which is progressing well.  Confirmation of partners in the initially targeted specialist footwear and apparel segments will be made in due course, with first revenues expected in the second quarter of 2022.”