Hammerson welcomes Trinny London to BullRing, Reserved to Brent Cross

By

Nigel TAYLOR

Published
Sep 18, 2023

UK property giant Hammerson is continuing to attract key retailers with two new openings supporting its strategy “to enliven and reinvigorate its portfolio of city centre assets”.

Make-up brand Trinny London, founded by makeover expert and entrepreneur Trinny Woodall, has opened its first ever retail space in Bullring. The brand has launched with a new style of concession kiosk where customers can drop in for an appointment with make-up artists and get beauty tips for the best skincare and make-up routines. 

Meanwhile, at Brent Cross, which it co-owns and operates, fashion retailer Reserved has selected the north London mall as part of its big expansion in the capital. Reserved, owned by LPP, will offer its latest collection of men’s, women’s, childrenswear and accessories.

Paul O’Brien, Director of Leasing and Commercialisation at Hammerson, said: “Our strategic focus to create best-in-class destinations and customer experiences is evident with the ongoing introduction of key brands and occupiers. Trinny London and Reserved…  demonstrate how we are thinking creatively about, and investing in, spaces that work for the brand and the visitor. 

"From reconfiguring and repurposing our space to reimagining the overall experience, our focus is and will remain on attracting and engaging our visitors in new, smart and memorable ways.”