H&M x Mugler: First look at May collab
H&M has shared more details of its Mugler collab that will be launching in May with the company, calling it a "landmark partnership" via a collection helmed by Mugler’s creative director Casey Cadwallader.
Including women's, men's and accessories product, it launches on 11 May following talks with the label that began back in January 2022.
H&M said that the new collection is a "dynamic showcase of the Mugler world today and the intriguing ways that Cadwallader has twisted and reinvented the house to make it fresh and relevant for a new generation".
That means silhouettes that are distinctively Mugler – as established by the founder of the house Manfried Thierry Mugler many decades ago – with key pieces including the label's signature bodysuits, sharp tailoring, and out of the ordinary denim.
There will be the big shoulders for which the brand is known, as well as a focus on the waist, "an ode to the curves and lines of the body, a tribute to confidence".
Blending a nod to the vision of the label’s founder alongside the contemporary style driven by Cadwallader, a series of limited edition archive remakes will be included.
And the companies said that "to encapsulate the collection’s spirit, and to celebrate Mugler's long association with music, performance, theatricality, and subculture", a music video is also being released, featuring a collective of rising stars.
They include Amaarae, Shygirl, Eartheater and Arca who’ve recorded their own take on Stardust’s 1998 dance hit Music sounds better with you in celebration of the collection.
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